Essay on Comparing Two Advertisements - 1913 Words

In this essay I have chosen to compare two adverts. I chose two from a magazine called ‘VOGUE’, I chose them as they both were linked by the theme of fashion but were advertising different products, this will help me show differences between the adverts but the fashion theme will help me to also highlight similarities. The first advert I chose was by a company called ‘Garrard’ they make fashion accessories such as leather accessories, silverware and also jewellery which is what they are mainly known for. The advert I chose has specifically advertised jewellery in this case a ring and a necklace. On face value the advert has a ring and a necklace laid on a picture of a of the U.K flag. Part of both pieces of jewellery look like wings and†¦show more content†¦The rock and punk element that surrounds Mick and Jade Jagger is again emphasised with the words ‘Rock Hard’ written across the advert. This implies that whoever wears this will look ‘rock hard’ and strong so the product instantly conveys an image of strength so would appeal to anybody who would like that image. Also the word ‘Rock’ obviously relates again to Mick Jagger’s music again reminding you that Mick Jaggers’s daughter is designing the jewellery. The word ‘Rock’ also brings images of partying and the word ‘Hard’ could convey that whoever wears this is the type of person to party ‘Hard’. Again this would appeal to anybody who wants to have this image. The skulls on the necklace repeat this ‘Rock’ image of the necklace as skulls are associated with rock music and being wild. The necklace and ring have a large wing on them this again emphasises partying as the symbol is loud. The wings also give the impression that somebody is free and original so people would buy this to have an image of being a free spirit and being original. Being original is important into today ’s fashion circles so this aspect of the advert raises the chances of viewers buying these pieces of jewellery. Other aspects of the advert relate more towards the brand for instance the word ‘Garrard’ in bold lettering reiterates who is making this jewellery and the three hall marks highlight a sign ofShow MoreRelated Comparing Two Advertisements Essay950 Words   |  4 Pages Advertisements are produceed to help sell a product and to make it known. You can see advertisements in magazines, on television, in the newspaper, they come through the post and are on billboards. In my essay I intend to find the differences and similarities between adverts for a mens fragrance and a fragrance aimed at women. The mens fragrance is not a new product it is a limited edition fragrance. The product aimed at the women is a completely new product. 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